Partner with the Market Leader

The growth in today’s home standby generator market parallels the rapid growth of central air conditioning in the 1960s and 70s. By the 1980s, it had become a necessity rather than a luxury. Rarely are today’s homes built without it, regardless of size or location.

Generac standby generators are following the same path. As the pioneer in this category, Generac has seen explosive growth over the last decade and today maintains a 70% market share.

By partnering with Generac — the market leader — you are joining a dealer network backed by extensive marketing support, and will be representing a recognized name with a solid reputation.

Double Your Business with in Two Years

Power outages are becoming more frequent and lasting longer. This is a fact. Causes range from an increase in severe weather to an overtaxed power grid. In 2008, 25.8 million people were affected by outages, many lasting for days, even weeks.

With 98% of homeowners still without an automatic backup system, the market is wide open. Your piece of this market can be as big as you want. On average, dealers see their sales double within the first two years, and experience a 300% to even 400% increase by year five. Become a dealer today and Generac will equip you for success!

Increase in Sales over 5 Years

Generac Sets You Up for Success

Generac Dealers are supported with the industry’s best sales and marketing tools and ongoing technical and financial support. National advertising campaigns, lead generation and dealer locator programs promote the dealer network to potential customers.

Program Support
Dedicated Inside Sales Representative
Field Sales Representative
Rewards and Special Offers
Comprehensive Sales Training
Lead Generation
Financing
Dealer Connection
Technical and Parts Support

Generac’s dealer marketing program is the most comprehensive available.  Dealers have access to some of the most exciting tools in the industry.

Sales & Marketing Tools
Generac Marketing Online Store
Co-op Program
Dealer Connection
Online Dealer Locator
Vehicle Graphic Options
Advertising and Marketing CD
Promotional Items
Extensive Field and Service Training
Discount Yellow Pages Ads