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News from Italy & Europe

News from Italy & Europe


Welcome To the Team!

Help us welcome one of the newest technical designers to the Generac Mobile Products team, Flavio Cestari. Flavio comes to us with past experience in technical design and will be in charge of designing new light tower models for Generac Tower Light. We’re pleased to have him aboard and look forward to his contributions.

Welcome Salvador Andreu Martinez, Generac Tower Light’s new director of operations. After spending nearly nine years as a factory manager at Himoinsa China, Salvador will take over his new operations role in the Generac Mobile Products factory located in Italy. His past management experience as well as experience with the light tower and rental industries will be added assets to the mobile products team.

Having spent years in the field of management software, Generac Mobile Products new Mechanical Designer Roberto Cerra was hired in February for his experience in the industrial manufacturing sector. We are very excited to have him as a part of our team, as he possesses extensive computer programming knowledge that will supplement the mechanical design team.

We are thrilled to introduce Marketing Analyst Vittorio Moretti as the newest member of the Generac Mobile Products team. With an education in business economics, Vittorio will use his knowledge of e-business, marketing management, finance and publishing in his new position. 

Nicola Pagliai was recently appointed as chief marketing officer for Generac Mobile Products in Italy and the UK. After previously working in the financial and administrative office for Pramac Industrial, Nicola is familiar with industry-based solutions and possesses the knowledge and financial experience required to succeed in his new position. Welcome to the team, Nicola!

Tradeshows/Events Attended

Pramac Presents at LogiMAT 2017

Pramac attended LogiMAT 2017 to share the latest industry news and new material equipment with event attendees from 14-16 March in Stuttgart, Germany. As the biggest annual intralogistics exhibition in Europe, LogiMAT serves as an international trade fair for distribution, information flow, materials and handling. Many warehouse, production and distribution logistics professionals will exhibit at this year’s event, making it an ideal venue for Pramac to connect with international sales outlets and potential customers.

Dealer News

Irem S.P.A. Makes Significant Light Tower Purchase in Italy

Irem S.P.A., a global contracting leader for oil and gas as well as chemical and petrochemical nuclear and power generation sectors, recently agreed to purchase 20 Linktower ATEX light tower models from Generac Tower Light. As ATEX units are designed with specially certified anti-explosion features that minimize the threat of hazardous environments, Generac Mobile Products is excited about this particular sale, as it expands the scope of the company’s flourishing line of best-selling Linktower models in Italy and surrounding regions.

Generac Tower Light Closes Large Sale with Bredenoord

Bredenoord B.V., one of the most important rental companies in the Netherlands, recently agreed to add 60 CUBE+ mobile light tower models to their rental fleet in a purchase worth just over €500 million. Product models featured in the sale included thirty units bestowing 4x1000 watt metal halide lamps and thirty additional units equipped with an innovative and green hybrid configuration. This market penetration in the Netherlands bodes well for not only Generac Mobile Products’ light tower sales but also the promotion of alternative products manufactured by Generac and its subsidiaries around the world.

New Product Introductions

New Generators and Light Towers Launched at UK’s Executive Hire Show

In early February, Generac Light Tower and Pramac officially launched two brand new products at the Executive Hire Show in Coventry, UK.

Suitable for various market sectors, especially construction and mining, Generac Tower Light’s new V20 units were unveiled at the show. Designed with a compact shape, multiple engine options and high-efficiency LED lamps that help users save on operational and warehouse costs, these new units also feature wing-shaped doors for easy access to the unit’s interior when maintenance is required. Low-voltage cables also feed the lamps to limit the threat of safety hazards, and an optional darkness sensor allows the unit to start and stop automatically based on available outdoor light levels.  

Generac subsidiary Pramac also attended the Executive Hire Show to launch its new Hybrid Series generators. Thanks to integrated lithium batteries, these generators serve as innovative solutions that combine diesel power generation with an energy management and storage system that can increase the autonomy of each product model up to 16 hours of overtime.

As 90 percent of event attendees were from independent hire companies, and representatives from each company were able to interact primarily with a large number of independently owned outlets and senior executives from the procurement and purchasing departments of the top ten national hire operations at the event, presenting these new products at the show provided great exposure for both Generac Tower Light and Pramac in the UK and beyond.

Upcoming Events

GMP Sets Sights on April’s Construction and Quarry Machinery Show

Generac Mobile Products looks forward to sending members of their UK team to Tullamore, Ireland, in late April for the Construction & Quarry Machinery Show. As participating exhibitors, members of the Generac Mobile Products team will present various light tower and dust control product models to attendees of the show, which is tailored to construction, mining and quarry professionals interested in learning more about the machinery and equipment currently impacting their respective industries.

Pramac to Attend DLR 2017

From 23-24 March, members of the Pramac team will travel to France to attend DLR 2017. This year’s event serves as the 52nd edition of the National Federation Congress of Distributors, Renters and Repairers of Construction and Material Handling Equipment.

With a program full of conferences and round tables, the overarching theme of this year’s event is “Smart City & Company—We Must Do Today What Everyone Will Do Tomorrow.” As a great place for rental companies and machinery equipment manufacturers to meet and develop business relationships with prospective clients, Pramac will be on site to share the latest news regarding power generators and lighting system rentals.

Industry News

Pramac Makes Generator Donation after Accumoli Earthquake

The Civic Committee Redici Accumolesi recently accepted an S15000 generator from Pramac after recent earthquakes impacted the Accumoli municipality of Italy. Alta Montagna Bio, one of the few companies still active in the Lazio region of Italy, is a key beneficiary of this particular donation, as the new generator will ensure a continuous power supply is provided to their business at all times—even when environmental extremes cause repeated blackouts as they have in recent months.

“I wholeheartedly thank Pramac,” said Renzo Colucci, president of the Civic Committee Radici Accumolesi, upon the donation’s delivery. "Thanks to the spontaneous generosity of their company, we can solve problems that may appear irrelevant to bureaucratic organizational structures but actually represent a major concern for those affected by the tragedy of the recent earthquake."

Octo Pramac Racing Team Commemorated in Book Marking 15th Anniversary

On 28 February, Pramac introduced a commemorative book at the Castel dell’Ovo in Naples, Italy to celebrate the Octo Pramac Racing Team’s fifteenth year in MotoGP racing. Published by Pacini Editore, and presented to the Octo Pramac team as well as Italian European media outlets, the book highlights the memories and emotions of Pramac CEO Paolo Campinoti, Dorna CEO Carmelo Ezpeleta and Octo Pramac Racing Team Manager Francesco Guidotti. Filled with 284 pages detailing Pramac’s 15-year history in the MotoGP World Championships, the book also highlights the achievements of featured Pramac riders from 2002 to current day.