Home > Global Monitor > December 2015 > News From Italy
News From Italy

News From Italy


Big 5 and World Demolition Summit News

On 6 of November, Generac representatives attended the World Demolition Summit conference in Amsterdam, Netherlands.  The World Demolition Summit built upon previous years’ successes with top level programme reports detailing how some of the most challenging demolition projects from around the world were successfully carried out.  An awards ceremony for construction clients in the world’s demolition industry was also presented.

Generac distributor, United Motors, U.A.E., showcased Generac product lines and demonstrations at The “Big 5 International Building and Construction Show” in Dubai, U.A.E. (from 23 - 26 of November).  Generac products were among the thousands of global construction innovations, live product demonstrations, certified workshops, and exciting entertainment housed at the Dubai World Trade Centre.

New Opportunities: Green Clean Washing Rack Sees New Growth in European Markets

Some may find the latest self-contained washing system from Generac Mobile Products to be a familiar product line.  Known as the Wash Rack, this washing system is designed to thoroughly clean a line of site machinery, while protecting the wider environment from contaminates commonly found on each type of equipment.  The Wash Rack is swiftly finding its footing in the European marketplace by gaining interest with European rental facilities. This relatively untapped rental market is opening new lanes of revenue and is a small example of how existing products can pervade new global placement interests.

Generac and MAC’s heaters and lighting are a runaway success at Inter Airport Europe 2015

Generac recently teamed up with sister company, MAC Heaters, to display a range of products at the world’s leading airport exhibition, Inter Airport Europe 2015, held in Munich, Germany.  Two principal products were showcased: the Generac Hydro Power Cube lighting tower and MAC’s - MAC400FHC flameless heater.  Keen interest was reported on both of these products from the worldwide airline industry, including visitors from Germany, Eastern Europe, and Russia.  The team also received inquiries from Africa, the Middle East, and Asia, and the trade fair concluded with many exciting new prospects.

Light Tower Sales on the Rise

Light Towers are making an impactful mark on end-of-year stats for 2015.  Generac welcomes two new dealers to the network: E-Arion and Mitra Central Asia.  E-Arion is based in Greece (Italy) and specializes in the security sector.  The partnership includes supplying VT1 lighting and security towers for their diverse product base.  In Kazakhstan (Central Asia), Mitra will extend Generac | Light Tower products to their existing customers, thereby forging new product offerings.

Both dealers have been exceptional resources to broadening distribution, and are coupled with over 2,000 light tower purchases provided to the Netherlands, Sweden, Norway, and UK territories throughout the year.

See other articles in the edition 

News from Latin America

News from Rest of the World