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Mexico, Brazil and Rest of Latin America

Mexico, Brazil and Rest of Latin America


Welcome to the Team

Help us congratulate Bulmaro Rojas on his move to a new role as managing director of Generac-Ottomotores Mexico. Since starting with the company in 2013 as Director of Operations in Latin America, Bulmaro has helped the company make significant strides in improving financial performance and operational efficiencies. With 25 years of experience under his belt, Bulmaro is held in high regard among professionals in the industrial sector. Now, reporting to directly to Senior Vice President International-LATAM Ricardo Navarro, Bulmaro looks forward to making significant contributions that will improve the company’s current state and supplement its future growth.


Tradeshows/Events Attended

Generac Makes Appearance at Tool Fest ‘17

A.L. Thompson, a major retailer and distributor of Generac equipment in Grand Cayman, recently held its 9th annual Tool Fest from 25-27 May. To help celebrate the fest, new innovations and A.L. Thompson’s record-breaking sales numbers from the the past year, Director of Sales Frank Moreno attended the event in George Town, Cayman Islands, to promote Generac’s residential and mobile product lines. With roughly 20 other brands in attendance, Generac was pleased to be seen among the industry’s elite and interact with customers interested in the company’s newest innovations and cutting edge products.


Generac-Ottomotores Attends Expo Eléctrica Internacional

From 6-8 June, representatives from Generac-Ottomotores attended Expo Eléctrica Internacional 2017 in Mexico City, Mexico, to promote the brand’s newest technologies and interact with industry professionals from some of the most important manufacturers and distributors in the region. With representatives from various public and private organizations in attendance, participants benefited from three days of insightful training sessions, informative conferences and thought-provoking presentations.

Expo Eléctrica also made special mention of Generac-Ottomotores Director of Engineering Alejandro Bargalló, for leading a conference at the event highlighting new sound-attenuated enclosures that are now standard for a wide range of diesel generator sets manufactured at the company’s plant in Mexico.

We applaud Generac-Ottomotores Marketing Chief (Mexico) Daniela Ortiz and the rest of the marketing team, for their hard work and outstanding organization throughout this important industry event.

Dealer News

Generac Travels to Costa Rica to Kick-Start New Training Strategy

To reduce the impact of power outages on businesses and government institutions, Generac began implementing an international training strategy this past quarter. To participate in the new program, technicians from Puerto Rico, Nicaragua and Costa Rica traveled to Lagunilla de Heredia, Costa Rica, for a three-day workshop at an international training center constructed for Generac’s Costa Rican dealer, Alco.

Over the course of their stay, participants received training from Generac representatives on the company’s latest propane and natural gas technologies. In addition to Alco’s technicians, representatives from M&M Mantica, Power Sports Warehouse, Potencia Activa, Avila Steam, Setecom and IS Corporation were all in attendance to learn about Generac’s newest innovations in the mobile, commercial/industrial and residential fields. As old transmission lines and storms in Central America and the Caribbean cause constant power interruptions between the months of May and October, this training could not have come at a better time for those in attendance. Generac and Alco both look forward to hosting future training opportunities for industry professionals in the future.


Generac Introduces New Chilean Dealer

Since 1972, Emaresa has been a company concentrated on construction, mining and forestry machinery. Now with ten commercial divisions and over 400 employees, Emaresa will participate in the Chilean power generation market as Generac’s newest industrial dealer in Santiago, Chile. Already equipped with a variety of stationary generators from Italy, Brazil and China, the company will work to cover the backup, on-demand and continuous power needs of Generac’s mobile, industrial and residential consumer base. They will also benefit from working with a network of Chilean subdealers that will aid in their distribution efforts throughout the region.

New Product Introduction

New Three-Phase Standby Generator Introduced to Mexico and LATAM

Generac has released its 20 kW three-phase automatic standby generator to markets in Mexico and the rest of Latin America. As a part of Generac’s Guardian Series generator line, this three-phase unit is available at 50 and 60 Hz for a variety of residential and commercial applications.

The generator’s launch was aided by a variety of digital marketing efforts that included social media campaigns, point-of-purchase materials distribution and publicity efforts. Showing early signs of success in other regions of North America, this new model is already being embraced by international markets in which it has been introduced. Thanks to its safe and easy installation, eco-friendly design and quiet operation, the three-phase model is being applauded for leaving a smaller carbon footprint as well as its limited sound output. Its True Power™ Technology also helps to ensure sensitive electronics and appliances are safely powered when generator power is needed during power outage scenarios. This new addition to the Guardian Series product line indicates sustainable growth for Generac in Mexico and the rest of Latin America’s residential and commercial markets.


New Enclosure Design Enhances Diesel Generators up to 250 kW

Generac-Ottomotores has launched a new line of sound attenuated enclosures for all diesel generator sets up to 250 kW. Since introducing the enclosure to markets in Mexico and the rest of Latin America, the company has been applauded for applying sound-reducing features, complete water intrusion isolation and a compact design that improves product operation and enhances the ownership experience for a variety of customers in industrial markets.