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News from Italy & Europe

News from Italy & Europe


Welcome To the Team!

Generac Mobile Products is pleased to be adding Beat Nowrooz to their growing sales team. After graduating from the University of Cambridge, Beat started his career in the construction industry as a production manager at Sandhurst Ltd., a sales and rental company for rental equipment and excavator attachments. He also worked previously as a sales executive for Morris Site Machinery.

Beat will focus on improving the Generac Mobile Products business in the southern territories of the United Kingdom.


Help us welcome Kate Watkins as Generac Mobile Products’ newest marketing manager. After graduating from the University of Nottingham and earning her masters in digital marketing from the University of London, Kate has had work experience in the marketing and communications sector as a public relations director at Seal, a communications consulting firm. Kate also worked in the past as a communications manager for The Morris Group.

By coordinating with Marketing Director Matteo Girardi, Kate will lead the charge for Generac Mobile Products’ marketing and communications initiatives in the United Kingdom.


Tradeshows/Events Attended

Generac Mobile Products Shine at CQMS

Representatives from the Generac Mobile Products team attended this year’s Construction and Quarry Machinery Show from 21-22 April in Tullamore, Ireland. As a participating exhibitor, the company provided demonstrations on a number of models from their existing product line, including the new V20 mobile light tower, which features a fuel-saving engine and high efficiency lighting with 300-watt LED floodlights. Other products highlighted at the show were the vacuum-assisted, diesel-driven DWP-S6 pump and DF Mini dust control unit. With over 8000 visitors in attendance, Generac Mobile Products was thrilled to have an integral presence at this popular event.


GMP Brings the Power to Plantworx

From an outdoor stand at Plantworx — a tradeshow held in England from 6-8 June for plant hire, construction professionals and quarry enthusiasts alike — Generac Mobile Products’ representatives presented a number of light tower and dust control units to event attendees.

Designed to attract professionals involved in the purchasing and operation of construction equipment and associated services, attending the event allowed Generac Mobile Products to highlight a number of their newest innovations — including the V20 light tower — and maintain their place among industry leaders.

Pramac and Generac Tower Light Attend IRE 2017

Pramac and Generac Tower Light, two companies with decades of experience in manufacturing mobile light towers and power generators, attended International Rental Exhibition 2017 in Amsterdam from 2-4 May.

With a record number of delegates in attendance at this year’s event, over 65 exhibitors showcased their new and existing products for the construction rental market to sold-out crowds. These products included Generac Tower Light’s environmentally-friendly V20 light tower and Pramac’s highly efficient GRW50Y mobile generators.

Compact and robust, Generac Tower Light’s new V20 light tower offers low fuel consumption rates thanks to a single-cylinder engine and enhanced connectivity capabilities. Designed for the European rental market, its exclusive wing-shaped doors provide easy access for generator maintenance, and its impressive run time of 200 hours offers plenty of reliable power for today’s end users.

As the ideal solution for European rental companies, Pramac’s GRW50Y is designed and engineered to work in a variety of applications where a temporary power supply is required. With protective features and low sound output ratings, the GRW50Y is a versatile and highly-efficient three-phase power solution for a number of industry professionals.

With access to the show in high demand and countless visitors showing interest in Pramac and Generac Tower Light’s newest power and lighting solutions, representatives from both companies considered the event to be an overwhelming success.

Pramac Travels to Zaragoza for SMOPYC 2017

From 25-29 April, Pramac representatives attended the 17th edition of the International Salon of Public Works, Construction and Mining Machinery exhibition (SMOPYC) in Zaragoza, Spain. Designed to establish synergies and collaborations as well as redefine strategies in the field of public works and construction machinery, the event drew a crowd of nearly 50,000 visitors from more than 60 countries. Being a part of this international fair allowed Pramac’s sales representatives to join more than 700 exhibitors in presenting some of the sector’s latest news and innovations to industry professionals and enthusiasts alike.


Industry News

Iannone Pramac’s World Brand Ambassador for 2017 MotoGP Season

Pramac CEO Paolo Campinoti recently confirmed that after setting Pramac Racing’s team-points record (159) on the MotoGP racing circuit in 2016, Andrea Iannone will don Pramac’s corporate logo once again in 2017. Joined by teammates Danilo Petrucci and Scott Redding, Iannone assumes the important role of first-rider for the team’s 2017 MotoGP season.

Competitors returned to the track in early May for the Red Bull Grand Prix in Jerez de la Frontera, Spain. Pramac and the racing team look forward to celebrating another successful season!


Handling Products Impress at Préventica Paris 2017

In late June, Pramac traveled to Porte de Versailles to participate in Préventica Paris 2017. As an event dedicated to the safety of handling operations in industry, mass distribution and logistics platforms, Pramac joined 450 exhibitors to share industry insights and the latest news on their wide range of handling products over the course of the three-day event.

With over 180 conferences and an exceptional handling center on site, Pramac representatives enjoyed unique training opportunities and meeting with industry professionals to procure beneficial business opportunities and develop plans for safe working environments that will help optimize the company’s long-term economic performance.


Dealer News

N.E.N.S. Makes Significant Light Tower Investment

Belgian rental company N.E.N.S. has invested in Generac Tower Light’s Hydro Power Box light towers to the tune of over € 200,000. Specializing in power and lighting solutions for rental customers in the central and northern regions of Europe, N.E.N.S. made the investment to help meet the needs of professionals in need of lighting solutions for outdoor festivities such as concerts and sporting events.

With a vandalism-proof design and low noise emissions that make it safe to be used in a variety of social environments, the Hydro Power Box will serve as a new asset for N.E.N.S. as they continue to work toward meeting the needs of today’s events industry professionals.


Deltarent Makes Major V20 Purchase

Dutch rental company Deltarent recently acquired a fleet of new V20 light towers from Generac Tower Light for over € 400,000. After 20 years of developing products with innovative features like the hydraulic telescopic mast, road trailer, high-efficiency LED floodlights and easy-to-access engines for simple service and maintenance, Generac Tower Light proudly introduced the V20 light tower to market earlier this year. Featuring Generac Tower Light’s GTL01 digital controller and extended run times, the V20 will help Deltarent provide powerful solutions to customers in the Netherlands and surrounding territories.


Generac Tower Light Closes Large Sale in New Zealand

After purchasing a large order of VT-Hybrid light towers in 2016, Youngman Richardson and Co. of New Zealand decided last month to purchase another fleet of the world’s first hybrid light tower from Generac Tower Light. Thanks to the unit’s rechargeable battery pack and built-in backup generator, the VT-Hybrid limits carbon monoxide and noise emissions while offering customers more than 660 working hours before refueling is required. Having trust in the product’s performance and innovative features, Youngman Richardson and Co. invested in the new fleet of VT-Hybrid models for just over € 300,000.