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News from Italy & Europe

News from Italy & Europe


Welcome to the Team!

We are pleased to introduce the new Marketing Manager for Generac Mobile Products, Matteo Girardi. Matteo joins Generac with over 20 years of marketing and management experience. Matteo’s diverse background working for companies like Volvo Construction Equipment, CGT Caterpillar, and DAMO S.R.L, make him a valuable resource to the Generac | Tower Light marketing team. Matteo's focus on production, supply, and web marketing, as well as his background in commercial and international growth initiatives, will continue to help Generac|Tower Light flourish in its current and future marketing strategies.

We would also like to welcome Enza Incorvaia to the Generac Mobile Products team. Enza earned a degree in Industrial Engineering in 2010 and garnered experience in Purchasing and Logistics while residing in the province of Pavia, Italy. Enza joined the Generac Mobile Products team in February 2016 as a buyer in the Purchase Department. Enza looks forward to working with our suppliers to ensure on-time deliverables and exploring opportunities to reduce cost.


Trade Shows/Events

Generac Attends Kiloutou Suppliers Fair in France

Generac Mobile Products was recently invited to feature select products from 13 to 14 of January at France’s Salon del Fournisseurs Kiloutou. The exhibition is hosted by Kiloutou, one of France’s largest professional equipment rental companies.

Introduced at the event were Generac Mobile Product’s Hydro Power Cube hybrid light tower, VT1 LED-powered light tower, and new DF 7500 dust control unit.

The fair gathered 150 hardware manufacturers, allowing attendees to develop an understanding of the technological advancements and new products each company brings to the industry. Generac’s presence at the event helped facilitate networking opportunities and recruiting initiatives.


New Products Displayed at UK’s Executive Hire Show

In early February, Generac attended the highly regarded Executive Hire Show in Coventry, England. As one of the United Kingdom’s most prestigious rental shows, the annual event brought a variety of innovative manufacturers together to exhibit the newest products and tools in the construction equipment industry.

At the Generac booth, Generac Mobile Products representatives displayed new product models and fielded questions from visitors. Items on display included Generac Mobile Product’s new VT-Hybrid mobile light tower, HPC-Hybrid mobile light tower, DWP-S6 vacuum assisted dewatering pump, and CDG60 diesel-driver power generator.



New Product Launches

New Pump Line Introduced

The newest innovations in worksite equipment have arrived! Featuring Final Tier 4 engines and large, back-lit LCD displays, the new dry prime and wet prime pumps from Generac Mobile Products feature pump rates as high as 2,750 gallons per minute. These new models also feature maximum head coverage between 150 and 170 feet.
Learn more about the pumping power capabilities of these new models.



CUBE+ Launched in Europe

Generac Mobile Products will proudly introduce its new CUBE+ mobile light tower during the Bauma Munich 2016 from 11 to 17 of April. Engine types for the new light towers will include a hybrid power system engine and battery. Illumination features for these models include LED floodlights in 4x150W, 4x230W and 4x300W options, in addition to an alternative model with 4x1000W metal halide lights.

The CUBE+ will help to expand the footprint of Generac Mobile Products in the European rental, event and construction markets.




New Compact Mobile Light Tower Released

To further develop their mobile power portfolio, Generac Mobile Products recently introduced a small-scale product that is powerful yet fuel efficient. Generac | Tower Light has released the Evo-1000, a highly compact mobile light tower. Featuring 4x250W LED floodlights and a compact design that allows up to 25 units to fit on a 40-foot container, this new model can be made readily available on a base, site-tow trailer or skid base.

Smaller and fuel friendly, the Evo-1000 is an ideal mobile light tower solution for a variety of work site needs in the mining and construction industries.



Generac Attends 51st Congress DLR in France

To help promote technological advancements in the mobile power industry, Generac recently traveled to La Rochelle, France to attend the 51st Congress DLR. The event serves as a convention for rental companies and representatives of the demolition and maintenance service contracting sectors.

With brochures, informational scroll-ups and product videos on hand, Serge Bazin, Generac’s Sales Manager for French territories, provided information to visitors regarding Generac Mobile Products’ new light towers and dust control units. Partaking in the event allowed Generac Mobile Products to introduce new products and build relationships that will facilitate future growth of the company’s division.




More from this issue:

News from Latin America & Caribbean
News from North & South America
News from Africa, Asia, & Middle East