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News from Italy & Europe

News from Italy & Europe


New Team Members

Welcome To the Team!

Generac Mobile Products would like to introduce the newest member of our Service team in Italy, Fabio Terzi.

After spending twelve years as an electrical engineering technician for Elettrotek SNC and Clever Srl, Fabio will benefit from his past experience and expertise as he provides post-sales assistance to Generac customers with product-related concerns. 

Please join us in welcoming Andy Thompson to the Generac Mobile Products UK Ltd team. Having spent fifteen years as a key account manager for Hilti, and an additional 6 years as a sales director for Morris Site Machinery, Andy will use his sales experience to follow Generac Mobile Products’ leads throughout the United Kingdom. We look forward to his contributions and future success.

Dealer News

Hewden Places Large Light Tower Order in UK
Hewden, one of the most important rental companies in the United Kingdom, recently ordered 350 mobile light towers from Generac|Tower Light for approximately €3 million. Products included in the order are Generac|Tower Light’s VB9 and VT-Hybrid light towers.

Featuring a 340° telescopic mast rotation and four 150-watt LED floodlights, the VT-Hybrid creates zero carbon emissions. Similarly, the VB9 model saves 75% of fuel by using four high efficiency and low power consumption floodlights. With reduced carbon emissions and energy saving lamps, both of these models allow Hewden to provide environmentally-friendly light tower options to their customers throughout the United Kingdom. This agreement benefits both parties as it allows Generac|Tower Light to expand its global footprint while facilitating Hewden’s need to meet the demands of their clientele.

Large Rental Company Acquires Over 200 New Light Towers in UK
In late September, A-Plant, one of the United Kingdom’s largest rental equipment companies, ordered 205 light towers for approximately €2.1million.

The order included three different Generac|Light Tower models: the VB9, VT1 and VT-Hybrid. Impressed by each unit’s programmable timer and automatic light sensor, A-Plant also requested special components for the order including sound-reducing canopies and additional 110V and 240V sockets.

As we continue to introduce new models to European markets, this significant sale bodes well for our growth in Europe and around the world.

Speedy Services Secures 150 New VB9+ Light Towers
The VB9+, a brand new mobile light tower from Generac|Tower Light, recently garnered the interest of one of the United Kingdom’s largest rental companies, Speedy Services. Admiring the unit’s LED floodlights and robust anti-rust canopy, Speedy Services decided to order 150 VB9+ units to meet the needs of their growing clientele in the UK. The sale bodes well for Generac|Tower Light, as the VB9+ has just been recently released to select European markets.

New Products

New VB9+ Light Tower Hits UK Market
Designed specifically for machinery rental companies in the construction industry, Generac|Tower Light’s new VB9+ was recently released in the United Kingdom. Boasting six 300-watt LED floodlights, an 8-meter telescopic vertical mast with hydraulic lifting system and a plastic canopy to increase anti-rust and resistance features, the VB9+ will be released to the Netherlands, Sweden and other European markets in the months to come.

Market News and Trends
The European rental market is currently experiencing a trend in which all traditional-style light towers featuring halide floodlights are being replaced with LED lighting models. Generac Mobile Products has proudly pioneered this trend by introducing multiple LED light towers to the mobile power market since the first units were released in 2011.




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