About the Generac Builder Alliance
2010 & 2011 Builder Brand Study Most Used Product – Backup Generators
In a survey of over 3,400 U.S. builders, Generac has been chosen as the most used brand in Builder magazine’s annual brand use study two years in a row.
Partner with the Market Leader
By partnering with Generac, you are joining a network backed by extensive marketing support and representing a recognized name with a solid reputation, with more than 50 years of innovative engineering experience. When a company has 70% market share, you can be pretty confident you are offering your customers the best, including the #1 selling home standby generators.
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The Broadest, Most Diverse Product Line Covers Every Type of Home
Bring the value – and growth opportunities – of Generac to your homes with the broadest, most diverse product offering. Every home is an opportunity with Generac, because your customers are able to choose their level of protection depending on their needs, whether it’s a few essential circuits, managed whole-house or complete whole house coverage. From tract homes to custom homes to estates, there is a size solution for every customer’s requirements. Generac also offers the first standby generator engineered specifically for off-grid applications.
Learn more about Generac products
Tools for Profit
To help you become a profitable program member, we’ll provide you with homeowner brochures, sales tools, free access to our learning center and service training so you and your contractor can become experts on standby power systems. Visit our programs tools section to learn more.
Easy, No Cost Partnership
The Generac Builder Alliance Program is a no cost program for builders. It is as easy to use as it is valuable, with no inventory to carry or minimum purchasing requirements. You’ll be able to increase your bottom line and your home values with preferred builder pricing and work with any contractor you choose to install the systems. Join Now
Product Innovation Keeps You Ahead of the Competition
Many competing generators need to be installed five feet away from the home, placing them deep into the yard. If installed away from doors, windows and fresh air intakes, a Generac standby generator can be installed within 18 inches of the home, unless otherwise directed by local codes. Staying out of sight and out of mind—where it belongs. This is just one example of product innovation that make a Generac generator the #1 choice among homeowners and an easier sale for you.