Adding Generac standby generators to your home designs will increase your home values and improve your bottom line. Our comprehensive builder program gives you tools to support you in the competitive home building marketplace.
Competitive pricing will help you establish a standard price for the standby upgrade, no matter what you build. As a Builder Alliance member, you will be given access to a single point of purchase and receive industry exclusive pricing.
Free Promotional Materials
As a program member, you will receive a starter kit with homeowner brochures, training information and additional sales tools.
Generac’s Learning Center, in addition to factory and field training, will help you and your contractor become the experts on standby power system benefits and installation. We will teach you how to effectively position and sell the category to your customers. For access instructions, simply ask a Builder Alliance representative for more details!
Hands-on Sales and Service Support
Generac stands behind builders with a local factory sales team and a nationwide network of certified service dealers.To find a dealer near you, visit our locator or ask a Builder Alliance representative for more details.
All Generac generators come with detailed instructions and installation manuals to make it easy for the contractor to install. They are also readily accessible online. Check out more resources for the contractor.
Joining is Easy
Visit our online registration form. That’s it! A Generac Power Systems representative will contact you to finalize your information. You will receive a welcome kit in the mail with all the materials you need to get started.
Keeping Generac in Front of the Consumer
Generac knows it is not enough just to give our builder partners access to our products. We also support Builder Alliance members with extensive consumer advertising in national magazines, radio and tv campaigns, and continual online advertising programs.