Home > Resources and Tools > Engineer Resources > PowerConnect Newsletter > May 2014 > Sharing Knowledge Helps Businesses, Government Agencies Protect Assets and Potentially Save Lives
Sharing Knowledge Helps Businesses, Government Agencies Protect Assets and Potentially Save Lives

Sharing Knowledge Helps Businesses, Government Agencies Protect Assets and Potentially Save Lives


“Our management team regularly makes presentations at trade shows and other events to share the knowledge and expertise we have gained dealing with major power outages and crisis situations across the country.  We believe these dialogs not only help businesses and government agencies maintain continuity during difficult times, but with good planning, can prevent tragedies and hopefully save lives,” said Kyle Nelson, Mission Critical Vertical Marketing Manager.

“While the focus is often on weather-related events, the electrical grid is old, the demands on it are tremendous and there are continuous grid failures. Companies and organizations need to anticipate and plan for these inevitable occurrences,” Nelson said.

Generac team members recently made business-focused presentations at BuildPoint, where the overall theme is innovation for retail facilities, and the Continuity Insights 2014 Management Conference where the goal is to deliver timely, compelling, and usable information to professionals. At BuildPoint, Terry Schlemmer, National Account Manager, explained that the number of outages is rising and stressed the importance of implementing a response plan to protect retail properties and maintain operations. At Continuity Insights, Paul Bowers, VP Global Enterprise Solutions, gave a similar presentation, emphasizing that while the focus is often on larger companies and enterprises being hurt or driven out of business by disasters or grid failures; small companies are even more vulnerable and need to take similar precautions to protect their assets and employees. During this presentation, attendees heard examples of what other companies have done to ensure that "Power=Continuity”.

At the 2014 National Hurricane Conference, the importance of public-private partnerships was highlighted. Jacob Halbur, Government Solution Specialist, presented just a few of the repercussions of Hurricane Sandy on the country. More than seven million customers across 20 states lost power, refueling services were disrupted and business costs were staggering. For example, in New York City alone they estimate $33 billion in losses due to Superstorm Sandy. He urged attendees to think in terms of Recovery Time Objective (RTO). RTO is the maximum tolerable length of time (seconds/minutes/hours/days) that a system, network or service level can be down after a failure or disaster occurs to avoid unacceptable consequences. Once the RTO has been defined, companies and governmental organizations can determine which disaster recovery technologies including back-up power, will meet those objectives.

He also showed that city, county and state governments need to know about the resources their community may have to offer in terms of backup power and other capabilities, not just governmental agencies.  Many businesses such as convenience stores, gas stations and manufacturers have backup power supplies that can be used to help keep critical systems running during a disaster, provided appropriate planning has taken place.

If you are interested in learning more or viewing some of the graphics used in the presentations, you can visit the website

“In addition, our team members are more than happy to answer questions or provide additional detail about the topics highlighted, so give your local Generac Industrial Distributor a call, and they can put in touch with the correct person,” noted Nelson.