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Tap Into a Huge Growth Market

Market Review

Tap Into a Huge Growth Market
In 2014, nearly 42,000 utility customers in North America lost power every day – that’s 15.3 million total utility customers! Knowing power won’t be lost in an emergency is an important part of making your customers feel safe in their homes. An overtaxed power grid, seasonal storms and the threat of larger future storms have homeowners considering a generator to be an essential, affordable investment in home and family protection. Central air conditioning was originally a luxury item. By the 1980’s, it had become a regularly included item in homes of all sizes. Today, automatic generators are following this same path. No longer considered a luxury, they are being thought of as an essential part of the home building process.

Take Advantage of Increased Consumer Awareness
In the wake of the many widespread power outages from the first part of this decade, demand for home backup power and related consumer awareness have both increased dramatically. Superstorm Sandy, Hurricane Irene, the 2012 Midwestern US derecho wind storm and the December 2013 North American ice storm reminded millions of consumers that they need a solution to long-term power outages before the lights go out. Now is the time to capitalize on this trend and offer them the solution chosen by 7 out of 10 home backup generator customers.

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